About

💡 What I Believe

UX research isn’t just about methods (thought its imporant ;) ), but also about communication and making things happen:

• People first, always! Tech should work for people, not the other way around.

• Progress over perfection. I help teams move forward, not get stuck chasing the “perfect” answer.

• Team work makes the dream work. Good research is a team sport. I love involving PMs, designers, and engineers in the process.

• Insight with impact . I connect dots, craft stories, and guide decisions that actually change roadmaps.

🧭 My Track Record

Captureing over 10 years of experience in 1 list is impossible, here some snippets from my CV

• Helped farmers get control of their finances through simple, user-friendly tools. - in Skåne, Sweden

• Guided pharmacists in optimizing complex order systems, saving hours a week. - in Stockholm, Sweden

• Helped kjedehuset setting up easy-to-order B2B solutions - in Oslo, Norway 

• Facilitated user centered conversation for Pro7 C-suite, in Mucich, Norway 

• Supported teachers during the shift to learning digitally by uncovering overlooked pain points. - in Hong Kong

• Helped Spotify streamline their onboarding and CS contact flow - All over the world, from Stockholm, Sweden

• Helped Goodnotes set up foundational research, research processes and grow the research team from 0 to 4. - in Hong Kong

• Educating government officials how to use computers - Mporokosso, Zambia 

• Currently helping Candy Crush Soda 🍭  - All over the world, from Sweden 

🌍 Where I Work

I’m based in Åre, Sweden, work remotely or in Åre/Trondheim and am open to short-term relocations (1–3 months) or longer if the opportunity’s exciting (and the location has good snacks & good hikes).

🗣️ Languages I Speak

• Fluent in English, Dutch, and Swedish

• Conversationally Norwegian and German 

This makes it easier for me to connect with diverse user groups, and navigate research in multi-language and multi cultural environments with ease.

Whether you're building the future of education, agriculture, healthcare, or something else that helps people, I'm ready to roll up my sleeves.

👋 Let’s team up to make something meaningful.