A Field Notes Project

For companies that do not seem to find the time to talk to their users

Client

Are you the next one?

Services

Field Notes

User Insights on demand

Year

Client

Are you the next one?

Services

Field Notes

User Insights on demand

Year

For teams that say "we should talk to our users", but never finds the time to do so. Fully understandable, because you are probarbly working hard to make great products. But you should get a user perspective and insight, even if it is just to sense check how your users use your product.

Challenges

You do not have the time to talk to your users

You do not have a in-house-researcher

You want to understand how users actually use your product

You need direction to guide your team

What you get

5 user videos of qualitative interview on how they use your product. Different methods can be used, but you will get an insight in to why they use your product, how they use your product, and: when they actually do not use your product. You will get (anonymised) videos including light summaries. The interviews can also be directed to specific features (or user journeys) of your product. See it as research on demand, what you need, when you need it.

How we set it up

We have an intro call and decide on the topic that will be researched. If you need a general sense check we will come with a perspective on what we think is best for your business to understand. Kim will create a research proposal with suggested timeline and costs. After approving the documents we get to work.

What impact will it drive

Well, this is a bit up to you. If you get Field Notes, you get the field notes and you will need to drive the change. If needed we can book an activation workshop after the delivery, a convervation that will be discussing the insights and exploring what the next steps (based on the insights) can be.

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A Field Notes Project

A Field Notes Project

Challenges

You do not have the time to talk to your users

You do not have a in-house-researcher

You want to understand how users actually use your product

You need direction to guide your team

What you get

How we set it up

What impact will it drive

Other Projects

Let’s Create Something Extraordinary Together!

Let’s Create Something Extraordinary Together!

EXPEDITION UX

EXPEDITION UX

EXPEDITION UX