Story of Expedition UX
Story of Expedition UX
Story of Expedition UX
Teams who understand their users build better products. Every. Single. Time.
Teams who understand their users build better products. Every. Single. Time.
ExpeditionUX exists because good user research should not be reserved for companies with big budgets. Kim has been lucky enough to work with some of the biggest names in the world. But smaller companies need this even more: they have less room for expensive mistakes.
Based in the Swedish mountains, collaborating with teams across the world, travel when it makes sense, and show up where needed most.
12+
Years of UX research experience
12+
Years of UX research experience
14+
Conference talks
14+
Conference talks
2+
Awards & Recognitions
2+
Awards & Recognitions
4+
Expeditions*in real mountains
4+
Expeditions*in real mountains
Core Values
We believe in honest research, real energy, and moving fast without losing direction.
Infectious energy
Research does not have to be dry or slow. The kind of positive energy that makes teams actually want to act on what they find.
Infectious energy
Research does not have to be dry or slow. The kind of positive energy that makes teams actually want to act on what they find.
Infectious energy
Research does not have to be dry or slow. The kind of positive energy that makes teams actually want to act on what they find.
No bullshit
Direct, honest, not afraid to ask the uncomfortable question or challenge a bad idea. You hired a researcher, not a yes-person.
No bullshit
Direct, honest, not afraid to ask the uncomfortable question or challenge a bad idea. You hired a researcher, not a yes-person.
No bullshit
Direct, honest, not afraid to ask the uncomfortable question or challenge a bad idea. You hired a researcher, not a yes-person.
Fast, but right
Speed matters. But moving fast in the wrong direction is just expensive. Good research keeps you moving with confidence.
Fast, but right
Speed matters. But moving fast in the wrong direction is just expensive. Good research keeps you moving with confidence.
Fast, but right
Speed matters. But moving fast in the wrong direction is just expensive. Good research keeps you moving with confidence.
Research for good
Only working with companies that genuinely want to create value for their users. No exceptions.
Research for good
Only working with companies that genuinely want to create value for their users. No exceptions.
Research for good
Only working with companies that genuinely want to create value for their users. No exceptions.
From Thought to Insight
01
The Briefing
We have a conversation. I listen first, ask the hard questions, and then propose. You might already know exactly what you need. Or together we figure out what will actually work.
01
The Briefing
We have a conversation. I listen first, ask the hard questions, and then propose. You might already know exactly what you need. Or together we figure out what will actually work.
02
The Route Plan
I write a clear research proposal. What we will do, why, how long, and what it costs. No surprises.
02
The Route Plan
I write a clear research proposal. What we will do, why, how long, and what it costs. No surprises.
03
The Expedition
After you approve the plan, we go. I keep you updated as we go, sharing insights as they appear rather than saving everything for the end.
03
The Expedition
After you approve the plan, we go. I keep you updated as we go, sharing insights as they appear rather than saving everything for the end.
04
The delivery
Not just a report. User videos, quotes, posters, a 3-minute insights reel built for the people in your company who will never open a slide deck. Because different roles need different deliveries.
04
The delivery
Not just a report. User videos, quotes, posters, a 3-minute insights reel built for the people in your company who will never open a slide deck. Because different roles need different deliveries.
05
You make the right call
Armed with real user insights, you can make decisions your whole team believes in. I check in after delivery to see how things are going. By this point, you have everything you need to move forward with confidence.
05
You make the right call
Armed with real user insights, you can make decisions your whole team believes in. I check in after delivery to see how things are going. By this point, you have everything you need to move forward with confidence.
Meet the Mind Behind
Expedition UX
Hi 👋 Its just me
Kim Feenstra Kuiper
Founder & UX researcher BSc Artificial Intelligence MSc Human-Computer Interaction
Kim Feenstra Kuiper
Founder & UX researcher BSc Artificial Intelligence MSc Human-Computer Interaction
When you work with ExpeditionUX, you work with me directly. I am a Dutch UX research specialist with a background in Artificial Intelligence and Human-Computer Interaction, based in the Swedish mountains, with 12 years of experience across startups and global companies. I have run research that shipped new products, changed roadmaps, and saved teams from very expensive mistakes.
I work remotely and can travel anywhere I am needed. You will often find me in Trondheim, speak fluent Dutch, English, and Swedish, so language is never a barrier.
When I am not in a research session I am probably halfway up a mountain somewhere. ExpeditionUX is built to grow. Because the more teams we can get talking to their users, the better the products we all end up using.
Awards
2022
Apple iPad app of the year
Goodnotes got recognised for the best iPad app of the year
2022
Apple iPad app of the year
Goodnotes got recognised for the best iPad app of the year
2024
Patent for AI Grading
Named inventor: Enhanced Grading and Feedback Assistant System for Handwritten Student Work (US-2025239171-A1)
2024
Patent for AI Grading
Named inventor: Enhanced Grading and Feedback Assistant System for Handwritten Student Work (US-2025239171-A1)
Whats in a name?
Expedition UX? Kim goes on real expeditions (from Langtang Valley in Nepal to the highest mountain in Marocco), and this is where the idea of Expedition UX started.
Getting your company to talk to users is the same as a real expedition, unexpected terrain and always something you did not see coming. Sometimes uncomfortable, but worth every time.
Its also a small wink to "User Journey", but expedtion sounds cooler than journey.
Ready to start the expedition?
Whether you need a quick round of interviews, a research partner for the long climb, or a keynote that shifts how your team thinks. I help product teams build with confidence, not guesswork. Let's start with a conversation.
Ready to start the expedition?
Whether you need a quick round of interviews, a research partner for the long climb, or a keynote that shifts how your team thinks. I help product teams build with confidence, not guesswork. Let's start with a conversation.
Ready to start the expedition?
Whether you need a quick round of interviews, a research partner for the long climb, or a keynote that shifts how your team thinks. I help product teams build with confidence, not guesswork. Let's start with a conversation.
EXPEDITION UX
Copyright © 2026 Expedition UX
EXPEDITION UX
Copyright © 2026 Expedition UX
EXPEDITION UX
Copyright © 2026 Expedition UX